I had a most interesting conversation with a client recently. This particular client was trying to decide whether the profession and position they are in is the right one for them. We talked about some general ideas such as their interests, skills and values when the topic turned to purpose. I asked the question from the standpoint of their interests, skills, etc. and wondered what their most important purpose might be, taking all these into consideration. The question seemed to leave my client astounded for a minute until they said, rightly, that this was a big question and they would have to think about it. I agreed. It is a big question and one that certainly deserves some thought and consideration. We agreed to discuss it again at our next meeting.
In today’s fast-paced, achievement-driven world, many people struggle with questions of purpose, fulfillment, and direction. If you’ve ever felt like you’re simply going through the motions, the Japanese concept of Ikigai may offer a refreshing new perspective. Ikigai (pronounced “ee-kee-guy”) translates roughly to “reason for being,” and it represents the intersection of what you love, what you are good at, what the world needs, and what you can be paid for.
Originating in Okinawa, Japan—one of the world’s Blue Zones—Ikigai is not just a concept, but a way of life. It’s credited as one of the reasons many Okinawans live healthy, meaningful lives well into their 90s and 100s. Unlike fleeting goals or surface-level happiness, Ikigai provides a deep sense of purpose and daily motivation. It’s about finding joy and meaning in our everyday lives.
To discover your Ikigai, start by reflecting on four essential questions:
What do you love? What activities make you feel alive and inspired?
What are you good at? Where do your natural talents and learned skills lie?
What does the world need? What problems could you help solve, or how can you contribute to others?
What can you be paid for? How could your passions and abilities create value that others would compensate you for?
When these four elements overlap, we can begin to live our potential. Your Ikigai may already be part of your life, quietly present in your work, relationships, or hobbies. Or it might be something you need to explore more intentionally. Either way, finding it isn’t about perfection—it’s about alignment.
Importantly, Ikigai doesn’t require grand gestures. It can be found in the simple act of preparing a meal, caring for others, creating art, or engaging in meaningful conversation. It’s about waking up each morning with a sense of purpose, even if your path isn’t entirely clear.
Living with Ikigai is about being more mindful, connected, and resilient. It’s a gentle but powerful guide that reminds you: life is not just about success or survival—it’s about thriving with intention.
So the next time you feel lost or unmotivated, ask yourself—not just what you do—but why you do it. Your Ikigai may be closer than you think.
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